What we are here to do
Our job is narrow: make UK casino comparisons easier to inspect. We look at the legal company behind a brand, its UK Gambling Commission status, the game and live-casino structure, mobile access, support routes and the conditions attached to promotions.
The editorial angle is the small print around welcome offers. A promotion can contain a headline reward, several qualifying stages, game restrictions, wagering, expiry and a conversion cap. Those parts need to be read together, not presented as a single large number.
How the site is funded
Some outbound operator links are affiliate links. If a visitor follows one and later meets the operator's conditions, we may receive a fee. That arrangement pays for the site but does not make an operator our client, let it approve a review, or guarantee it a place in the comparison.
Scores are editorial summaries. We show the criteria beside them so a reader can disagree intelligently rather than treating a number as a verdict from an authority.
What we do not do
We cannot open, close or investigate player accounts. We do not provide game outcomes, accept bets, process transactions or resolve operator complaints. Account-specific questions belong with the operator; concerns about a licensed business can also be checked against the Gambling Commission's published guidance.
Corrections
Operator ownership, app availability, game providers and promotion structures can change. If a factual point is wrong, send the page address and the source supporting the correction through our contact page. We review evidence rather than promotional requests.